Social networking, also referred to as social media, encompasses many Internet-based tools that make it easier for people to listen, interact, engage and collaborate with each other. Social networking platforms such as Facebook, MySpace, YouTube, LinkedIn, Twitter, blogs, message boards, Wikipedia and countless others are catching on like wildfire.

People use social networking to share recipes, photos, ideas and to keep friends updated on our lives. In many cases, you can use social networking tools from mobile devices, such as Blackberries and iPhones, as easily as from a PC or Mac.

By its very nature, social networking is interactive. You can tell anyone (that you want to talk to, and that wants to listen to you) anything about your opinions and experiences—and vice versa.

I browse to the net and listed below are some of the most popular sites with some background or descriptions.

 Blogs are sites that people set up to provide information and opinions about events, ideas or anything else they want to discuss. Blogs can include links to other related sites, photos, videos and sound as well as text. The number of bloggers is growing exponentially; eMarketer estimates that in 2007 there were almost 23 million U.S. bloggers and more than 94 million blog readers.

• Twitter is a micro-blogging site. Twitter members post text messages called “tweets” of 140 characters or less, using either a computer or a cell phone. Other Twitter users can “follow”” your posts, but you can decide if you want to let them follow you or not. Compete.com, a Web-traffic analysis service, says that Twitter had 6 million unique visits in February 2009.
• Facebook is a social networking site where you can set up a profile, join different communities, and connect with friends. More than 175 million people currently use Facebook—and the fastest growing demographic is people over the age of 35.
• LinkedIn is a social networking site with about 38 million members. While it shares a lot of the same features and capabilities you’ll find on Facebook, LinkedIn focuses specifically on helping people build career and business communities.
• Wikipedia is a free encyclopedia that anyone can edit. Articles provide links to related information. In 2008, Wikipedia had 684 million visitors, and 75,000 contributors working on more than 10 million articles.
• YouTube is a site to share and watch videos. Anyone can record a video and then upload and share it via the YouTube site. Everyone can watch the videos on YouTube.  In January, The U.S. Congress and YouTube announced the launch of official Congressional YouTube channels, which gives each member of the House and Senate the opportunity to create his or her own YouTube channel. 

One of the come ons of the social networking is engaging in business. No need to think over just maximize its many practical purposes. You can use these tools (which are usually free) to locate experts and find information, pose questions and get answers. Thoughtful use of social networking services can help you move beyond conventional, one-way marketing, such as advertising, and tap into a more interactive marketing approach. For instance, you use social networking tools to:

• Research ideas, and learn more about what customers and prospects are saying about their needs and experiences, and about your products and related areas.
• Gain new market and competitive insights to improve your products and services.
• Create and join conversations with customers, prospects, partners and other constituents about key issues and concerns.
• Create positive word-of-mouth about your products and services.
• Grow your company’s reputation as a thought leader.

After reading these article, I know your appreciate more social networking. I assume you are now connected.

The city of Candon is connected. View it with http://candoncity.wordpress.com, http://candoncity.multiply.com, and of course through our website www.candoncity.gov.ph